In his latest post Seth Godin talks about an attention shortage (or drought) and the creation of an attention surplus due to the Internet.
This goes agains the theories of attention economies: “…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”.
